South Jersey Industries, Inc.

NEWS RELEASE
1 South Jersey Plaza, Folsom, New Jersey 08037
Tel. (609) 561-9000 Fax (609) 561-8225 TDD ONLY 1-800-547-9085

FOR IMMEDIATE RELEASE

PHONE: 609-561-9000
MEDIA CONTACT: JOANNE BRIGANDI x4240
INVESTOR CONTACT: STEPHEN CLARK x4260
October 28, 2003

SJI Posts Strong Third Quarter Performance Improvement
Delivers Nine Month Record Earnings

        FOLSOM, N.J. -- South Jersey Industries (NYSE:SJI) delivered a $0.14 per share improvement in earnings from continuing operations for the third quarter. Commenting on SJI's third quarter results, Charles Biscieglia, Chairman and CEO of SJI, said, "Consistent execution of our strategy has enabled SJI to deliver strong earnings performance for not only the third quarter and first nine months of 2003, but the last five years as well.

       The results of the first nine months of 2003 keep SJI on track to deliver the earnings per share growth for the year of at least the 7% to 10 % that we outlined previously," continued Biscieglia. SJI's earnings from continuing operations for the first nine months of 2003 were a record $23.2 million or $1.87 per share compared with $17.2 million, or $1.44 per share for 2002.

       Although SJI typically produces a loss in the third quarter when natural gas usage is minimal, the company was able to minimize its third quarter loss from continuing operations to $1.6 million, or $0.13 per share. This compares favorably with a loss of $3.2 million, or $0.27 per share, for the same period in 2002.

Third Quarter 2003 Highlights:

Non-Utility Operations Net Income Increases

Utility Operations
Continued Strong Customer Growth Fuels Utility

Webcast and Conference Call Details

       South Jersey Industries President and COO, Edward J. Graham, will host an open conference call and webcast to discuss the company's third quarter 2003 earnings on Tuesday, October 28, 2003 at 11:00 a.m. EST. To participate in the conference call, dial 1-800-360-9865 approximately 10 minutes ahead of the scheduled time.

       To listen to the live webcast, simply visit the South Jersey Industries website at http://www.sjindustries.com and click the webcast icon. A recorded version of the webcast will be available at SJI's website following the call. A rebroadcast of the conference call will also be available by calling 1-800-428-6051 and entering the code: 309287. SJI encourages shareholders, media and members of the financial community to attend the conference call and/or listen to the webcast.

      South Jersey Industries (NYSE: SJI) is an energy services holding company for South Jersey Gas, South Jersey Energy, South Jersey Resources Group and Marina Energy. Visit http://www.sjindustries.com for more information about SJI and its subsidiaries.

      This release contains forward-looking statements about SJI's financial performance. The statements are made in good faith and deemed reasonable at the date of this release. SJI assumes no responsibility to update this information. Actual results may vary and SJI encourages you to conduct your own research before making any investment decisions including a review of SJI's second quarter 2003 SEC Form 10Q for a discussion of risks and/or uncertainties that may cause actual results to vary.

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