South Jersey Industries, Inc.

NEWS RELEASE
1 South Jersey Plaza, Folsom, New Jersey 08037
Tel. (609) 561-9000 Fax (609) 561-8225 TDD ONLY 1-800-547-9085

FOR IMMEDIATE RELEASE

PHONE: 609-561-9000
MEDIA CONTACT: JOANNE BRIGANDI x4240
INVESTOR CONTACT: STEPHEN CLARK x4260
January 29, 2004

SJI Posts 18% Increase in Income from Continuing Operations
Reports Record Earnings for a Fifth Consecutive Year

        FOLSOM, N.J. -- Today, South Jersey Industries (NYSE: SJI) announced record earnings from continuing operations for 2003 of $34.6 million, or $2.73 per share, an increase of $29.4 million, or $2.43 per share from 2002 results. This performance reflects an 18% increase in net income from continuing operations and a 12% increase in earnings per share from continuing operations. Both utility and non-utility business lines contributed to SJI's record performance.

"Exceptional earnings performance in 2003 marks our fifth consecutive year of record earnings and our fifth year in a row of increasing SJI's dividend," said SJI Chairman of the Board and CEO Charles Biscieglia. "Our performance clearly indicates that our focused strategy of growing SJI in energy related markets has been successful in achieving our goal of sustained, consistent earnings and dividend growth. Our $0.08 annual dividend increase and the dividend policy of 3% to 6% annual growth announced in November of 2003, demonstrate our confidence to SJI shareholders in our ability to continue the trend of record earnings growth in the future."

Highlights For 2003 Include:
SJI Provides Strong Total Returns to Shareholders:
Stock price appreciation, combined with dividends paid in 2003, provided SJI shareholders with a total return of 28% on their investment. For the 5-year period ending December 31, 2003, SJI's investors enjoyed a 14.5% annualized total return, which compares very favorably to negative 2.5% and negative 0.6% returns from the S&P Utility Index and S&P 500 Index, respectively.

Utility Business Produces Record Performance: South Jersey Gas' net income of $26.6 million in 2003 was 15% higher than last year when it produced $23.2 million. Key contributing factors were:

Non-Utility Income Contribution Jumps 28% Percent: Non-Utility operations accounted for 23% of SJI's 2003 earnings, increasing to $7.9 million from $6.2 million in 2002. Reasons for the substantial performance hike include:

SJI Strengthens Balance Sheet: To maintain the financial flexibility necessary to take advantage of the many growth opportunities present at SJI's utility and non-utility operations, we strengthened our balance sheet during 2003. SJI raised $36 million of equity through its dividend reinvestment program, replacing $35 million of preferred securities. The result was a reduction of SJI's debt-to-capitalization ratio from 65.3% at the end of 2002 to 58.8% at year-end 2003. SJI's leverage typically peaks due to seasonal working capital needs in the fourth quarter. SJI projects a debt-to-capitalization ratio of approximately 50% during the first half of 2004.

Webcast and Conference Call Details
South Jersey Industries' President and COO, Edward J. Graham, will be hosting an open conference call and webcast to discuss the company's 2003 fiscal year earnings on Thursday, January 29, 2004 at 11:00 a.m. EST. To participate in the conference call, dial 1-800-901-5231, approximately 10 minutes ahead of the scheduled time and provide the pass code of 36930282.
To listen to a live webcast, simply visit the South Jersey Industries website at http://www.sjindustries.com, click on Investors and then click on the webcast icon. A recorded version of the webcast will be available at SJI's website following the call. A rebroadcast of the conference call will also be available by calling 1-888-286-8010 and entering the code: 88164878. SJI encourages shareholders, media and members of the financial community to attend the conference call and/or listen to the webcast.

      South Jersey Industries (NYSE: SJI) is an energy services holding company for South Jersey Gas, South Jersey Energy, South Jersey Resources Group and Marina Energy.

      This release contains forward-looking statements about SJI's financial performance. The statements are made in good faith and deemed reasonable at the date of this release. SJI assumes no responsibility to update this information. Actual results may vary and SJI encourages you to conduct your own research before making any investment decisions including a review of SJI's second quarter 2003 SEC Form 10Q for a discussion of risks and/or uncertainties that may cause actual results to vary.

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