SJI Introduces New Visual Brand
FOLSOM, N.J., March 23, 2018 - SJI (NYSE: SJI) today introduced a new visual brand that reflects its commitment to the company’s continued growth, while also acknowledging its history. The new corporate logo will feature an updated, modern variation of the signature SJI flame and brighter shades of the company blue, orange and yellow colors. This marks the first change to the corporate brand since 2000.
“As SJI continues to grow and evolve, it is important for our visual brand to evolve with us.” said Michael J. Renna, President and CEO, SJI. “We are excited about the new, modern look and we are confident that customers will associate it with the same high standards of safety, reliability and environmental stewardship they expect from SJI.”
The decision to refresh the branding was driven by the growth of the business and the desire for a visual brand that expresses one, cohesive SJI across all subsidiaries.
All SJI subsidiary companies will adopt the new visual brand starting today.
SJI (NYSE: SJI), an energy services holding company based in Folsom, NJ, delivers energy solutions to its customers through three primary subsidiaries. South Jersey Gas delivers safe, reliable, affordable natural gas and promotes energy efficiency to approximately 383,000 customers in southern New Jersey. SJI’s non-utility businesses within South Jersey
Energy Solutions promote efficiency, clean technology and renewable energy by providing customized wholesale commodity marketing and fuel management services; acquiring and marketing natural gas and electricity for retail customers; and developing, owning and operating on-site energy production facilities. SJI Midstream is also an SJI subsidiary and houses the
company’s interest in the PennEast Pipeline Project. Visit www.sjindustries.com for more information about SJI and its subsidiaries.